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WOORI BANK : CHRISTMAS EVENT DOOH
회현 사거리 우리은행 본점 외벽에 설치한 LED 미디어 콘텐츠, 우리은행 크리스마스 이벤트 영상
LED media content installed on the outer wall of Woori Bank's headquarters
LED media content installed on the outer wall of Woori Bank's headquarters
at Hoehyeon Intersection, Woori Bank's Christmas event video.
유동인구 많은 회현사거리
우리은행 본점 디지털 사이니지에
일반 브랜딩이 아닌 ‘콘텐츠’로서 주목도 높고 이슈화 될 수 있는 영상 제작
영상의 주요 표현방법으로는
우리은행 본점 빌딩 내부에서 직원들이 카드섹션을 통해
직접 메시지를 보내는 듯한 Fake Video 컨셉으로 제작
DOOH 미디어의 높은 노출성과 주목도에 카드섹션 Fake Video 컨셉으로
크리스마스 시즌을 맞이하여 색다른 분위기 연출
Hoehyeon Intersection with a large floating population,
On the digital signage of Woori Bank's headquarters
We produced a video that attracts attention and
can become an issue as a 'content' rather than a general branding.
The main way of expressing the video is the Fake Video concept
in which employees seem to send messages directly through
the card section inside the Woori Bank headquarters building.
With the high exposure and attention of DOOH media,
the card section Fake Video concept created a different
atmosphere in the Christmas season.
On the digital signage of Woori Bank's headquarters
We produced a video that attracts attention and
can become an issue as a 'content' rather than a general branding.
The main way of expressing the video is the Fake Video concept
in which employees seem to send messages directly through
the card section inside the Woori Bank headquarters building.
With the high exposure and attention of DOOH media,
the card section Fake Video concept created a different
atmosphere in the Christmas season.